Agencies charge a fixed amount for marketing the property through their existing marketing vehicles and do not depend on the success of the transaction.
Vendors save the high representation commission and take advantage of the powerful established marketing vehicles by the agencies, accelerating the sale of their property for a small marketing fee.
Minimal Efforts for Maximal Results through Automation
Some of the features
for VENDORS – for the AGENCY
No commission - no exclusivity: finally a reason to contract an 'agency' yet for Marketing services
Contract vendors not willing to pay commissions, which currently represents about 40% of the total vendors market
Maximum exposure of property: a otherwise extremely costly task, yet now benefiting from the scaling advantage of an agency/marketing company
Charge for marketing services via same vehicles already used for the rest of the business & up-sell services: professional photos, virtual tours, keyholding, home-staging. etc
Self-manage property details: upload property & photos. Interact directly with potential buyers without any delays.
Vendors finance the mass generation of Leads which can also be used for other transactions, making this a lucrative solution!
Complete transparency and real-time statistics
Fully automated process: limited need for staff
Possibility to switch to representation at any time
Be paid at start & not depend on the outcome of the transaction thanks to the integrated Stripe card processing
Syncing happens in real-time since it uses the same database. Your vendors have access to a mini-CRM version with specific menus and functions, giving them all the needed tools and information, whilst safeguarding data and functions that are for your eyes and use only.
The essence of such vendors is that they do not want to pay for representation yet need marketing help to attract buyers. Here you profile your business as a Marketing Machine rather than a traditional agency. Having the agency as well allows you to add maximal flexibility so vendors can always change to become represented.
Each company has its own strategy, yet many choose to have a separate brand for the FSBO part of their business. It’s not unusual to have a dedicated website for that end of the business as well.
You simply drive the potential vendor to a sign-up screen where they can sign-up using an email address or choose to use their Facebook or Gmail authentication. The process is easy and logical for the vendor and creates a special user in your Optima-CRM account.
FSBO users are managed by special Portal User licenses and you can contract blocks of users, starting with a block of 50 users (which in many cases is covering the needs already).
The special FSBO user licenses do not impact nor count towards your normal CRM licenses. That’s great since the cost per Vendor user license is minuscule compared to the standard CRM licenses, allowing you to build a large network of FSBO Vendors.
Vendors do all the work! There’s a dedicated sign-up screen and process, in any of the languages you wish to offer.
Absolutely! Although you probably will find this an easy to use extension, we like to point out the best-business practices so you can enjoy your advantageous solution optimally.
Yes you can place a SIGN-UP/LOGIN button and drive your clients to the login in their mini-CRM.
Make it yours easily
Whether you need to create your own brand internally, for a network or group you control, or your customers, personalisation settings are only a few clicks away!
We build solutions that accelerate your business
Who better than our successful clients know what's happening in their world? Hence we consider our clients 'our partners' and jointly define the next new things. Since we do this on a global scale, our users locally benefit from advanced new processes that eventually will land also in their region.
Let us know what's important in your opinion and we will seriously review it.
We're known to implement around 80% of the requests we receive.
Thanks to the global model, you benefit early before your competitors of the newest ways to transact.
Improvements to solutions you have licensed are on top free! This way you grow together with us.
