Agencies charge a fixed amount for marketing the property through their existing marketing vehicles and do not depend on the success of the transaction.
Vendors save the high representation commission and take advantage of the powerful established marketing vehicles by the agencies, accelerating the sale of their property for a small marketing fee.
Syncing happens in real-time since it uses the same database. Your vendors have access to a mini-CRM version with specific menus and functions, giving them all the needed tools and information, whilst safeguarding data and functions that are for your eyes and use only.
The essence of such vendors is that they do not want to pay for representation yet need marketing help to attract buyers. Here you profile your business as a Marketing Machine rather than a traditional agency. Having the agency as well allows you to add maximal flexibility so vendors can always change to become represented.
Each company has its own strategy, yet many choose to have a separate brand for the FSBO part of their business. It’s not unusual to have a dedicated website for that end of the business as well.
You simply drive the potential vendor to a sign-up screen where they can sign-up using an email address or choose to use their Facebook or Gmail authentication. The process is easy and logical for the vendor and creates a special user in your Optima-CRM account.
FSBO users are managed by special Portal User licenses and you can contract blocks of users, starting with a block of 50 users (which in many cases is covering the needs already).
The special FSBO user licenses do not impact nor count towards your normal CRM licenses. That’s great since the cost per Vendor user license is minuscule compared to the standard CRM licenses, allowing you to build a large network of FSBO Vendors.
Vendors do all the work! There’s a dedicated sign-up screen and process, in any of the languages you wish to offer.
Absolutely! Although you probably will find this an easy to use extension, we like to point out the best-business practices so you can enjoy your advantageous solution optimally.
Yes you can place a SIGN-UP/LOGIN button and drive your clients to the login in their mini-CRM.